Definition: A variety of electronic display devices connected by a network, enabling a retailer to control their promotional messages quickly and effectively.
Also Known As: Captive Audience Networks, Narrowcasting, Electronic Billboards, Electronic Display
Examples: Instead of cluttering our checkout counter with fliers or brochures of printed information on our value-added services, our retail store has a digital signage system with several displays of our staff actually performing these services for customers. These digita signs are strategically placed around the store and run certain services at particular times of the day.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment