Efficient Consumer Response (ECR):

Efficient Consumer Response (ECR) is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain.
There are four focus areas under ECR: Demand management, Supply management, Enablers and Integrators, which are intended to be addressed as an integrated set. These form the basis of the ECR Global Scorecard.
To better serve the consumer, ECR has set out to invert the traditional model and break down non-productive barriers. The impacts have been extensive and continue to resonate across industry.