In-pack, on-pack, and near-pack premium promotions are potent marketing tools. Though they require front-end work and attention to detail, they're a sure way to create consumer enthusiasm for the brand. In-pack, on-pack, and near-pack premium promotions offer the consumer a compelling reason to pick a brand. Summed up in four words, they're value-added instant gratification.
In-pack—a premium item enclosed in a products packaging; a variation of this is the container pack, where a receptacle (the premium) holds or displays the brand.
On-pack—a premium attached to, or made part of, the exterior of a product's packaging.
Near-pack—a premium offered free or for a discounted price with the retail purchase of another product, positioned near (but not touching) the product at point-of-sale (POS).
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