Definition: A measurement of productivity in revenue used to compare sales of retail stores that have been open for a year or more. Historical sales data allows retailers to compare this year's sales in their store to the same period last year.
Also Known As: Same-Store Sales, Comparable Store Sales, Comp-Store
Examples: Best Buy showed an impressive comp-store sales growth of 5.9% last quarter which was fueled by strength in flat-panel TVs, video gaming hardware and notebook computers.
Thursday, September 18, 2008
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